Brain Games

By exposing us to specific stimuli, Jason Silva can prime our brains to respond in certain ways. See how identical twins interview for the same job, in the same clothes, with the same resume. They even give the exact same answers-but the order of the words in their answers is slightly different. The result? One twin comes off negative, and the other gets the job. Would you believe that Texas seceded from the U.S. if a crazy-looking guy told you? Probably not, but what if a news reporter with a microphone did? This episode unveils the subtle tactics that advertisers, marketers and con men can use to get you to do what they want, without you noticing.

Hack into the ultimate supercomputer ' the human brain ' as Hollywood filmmakers use color, light, motion, depth and sound to create mind-bending sensory illusions. Is it possible to feel the sensation of accidentally cutting your finger ' just by watching TV? Much of what we experience may be a mere fabrication, as our brains fill in gaps and stitch together a complete picture of the world bit-by-bit, designed to overcome our eyes' blind spots. But what happens when your senses get crossed?